Many stores and product sites offer the opportunity for people to submit online reviews. While these reviews can give you insight about a product or service, it’s difficult to know which online reviews are authentic. Here are a few tips that can help you determine which online reviews to trust.
1. Pay attention to the language that customers use in the reviews.
If each review is a carbon copy of the other ones, they may not be legitimate reviews. This could indicate that the company hires paid reviewers to write glowing statements about the company.
Legitimate reviews are written by people who have paid for and used the product or service. They are customers who have no financial ties to the company.
2. Read all of the reviews – good and bad.
As you read the reviews, try to keep an objective mind. Reading the good and bad reviews will provide you with a balanced view of the product, company or service.
What’s the tone of the reviews? Make a mental note of any reviews that seem like potential red flags.
Don’t put too much thought into reviews that are overly critical or full of over-the-top accolades. Overly critical reviews may have been written by customers who are difficult to please. Over-the-top reviews may have been written by friends, family member or paid writers.
3. Consider the source of the reviews.
The truth is some companies have developed a better reputation for customer service than others. Large corporations (and some small companies) have spent years cultivating brand enthusiasts. As a result, it’s easy to put your trust in these companies because they’ve earned it.
As you’re reading the reviews, compare the reviews with information that you already know about the company’s brand. If the reviews match up with the company’s reputation, there may be a good reason for you to trust the reviews.
4. Beware of reviews that use general statements.
When it comes to reviews, specific statements and experiences offer the best insights. Authentic customers have no problem with providing relevant details about their experiences.
On the other hand, general statements such as “great product”, “highly recommend” and “high quality” may indicate a fake review. The language that’s used in the reviews can help you determine if a review should be trusted.
Regardless of the size of the company, some people will post fake reviews on a company’s site. As a consumer, it’s up to you to determine if the reviews seem legitimate. Applying this tip can help you know which online reviews to trust.