If you are running a business of any size, the you most likely have a need for many brochures. There is no need to draw back on your volume or your quality if you can save money, and there are plenty of ways to do that. Here are five ways that you can easily save money on the brochures that you need for your business.
1 – Buy in bulk.
Most companies will be glad to give you a huge discount if you think ahead and purchase your brochures in bulk. The initial fixed cost of creating a brochure does not change, so if you buy in bulk, this cost is diffused over the total number of brochures. Think ahead and buy for your campaigns for years down the road rather than a few weeks down the road.
2 – Buy during the off season.
Believe it or not, there is an off season for brochures. The holiday season between late October and early January is a slow time for business in general. This means that brochure printers do not get as much business. They will be much more likely to give you a discount if you make your big purchases during this time of the year.
3 – Cut down on the colors in your production program before taking them out to be distributed.
You likely have many colors in your initial design that you do not need. Cut down on the color scheme of your brochure if you see that you are going to be charged too much. In some cases, simply moving to a simpler RGB scheme is enough to accomplish this.
4 – Target your audience more precisely.
If you know exactly who you are targeting with your brochures, then you do not need as many to go out! This would seem to be the opposite of the bulk order strategy; however, you can conduct both of these strategies in tandem for the best results. You are ordering more brochures at the same time that those brochures all go to people who are more willing to receive them, resulting in a much higher return on investment (ROI).
5 – Synchronize your campaign to your other marketing campaigns.
In order to make the most of your brochures so that you can target your campaign, you will need to synchronize it to the other parts of your marketing. Once you gain a better portrait of your customer, you will be better prepared to target your brochures to the customers that are more likely to want them. This will keep you from printing up brochures that are not necessary to print
A cost effective marketing campaign is the centerpiece of your business, and cheap campaigns that get the job done are a great start to yours. Take the above tips to save money on your brochures and on the overall marketing for your company.